https://www.wallgraf.ca/home daily 1.0 2026-09-16 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/f5be000f-883d-4b52-8322-13ce5108db47/imgg-demo-nLRbokBp.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/6d6ce9d6-acc5-4337-84fa-c8c6a18cbbd7/imgg-demo-dr4UJ5bT.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d0c64311-b23a-4075-a6bb-08ec13a3bc11/imgg-demo-nD6Pzw4T.jpg Home https://www.wallgraf.ca/about daily 0.75 2026-09-16 https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/eb1da0c3-495b-484f-a65a-c2696e5e51c1/me3+Background+Removed.png https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/c9b99ee2-3e78-43bc-b632-06eb75991997/furniture.jpeg https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/4f920e44-2462-4ebf-b012-8b2670294e5d/about.png https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/06da3f4f-6229-49f6-982f-b40621c5ca0a/IMG_7190.jpeg https://www.wallgraf.ca/portfolio-1-1-1 daily 0.75 2026-10-21 https://www.wallgraf.ca/portfolio-1-1-1/project-two-ky966-n329z-nnx53-feazs-ajmse-ln3er-lps4d monthly 0.5 2026-10-21 https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/70583cc7-7767-45eb-a2ce-d3af274b4e90/direction.png Portfolios - Design Direction Clarity, trust, and a creative environment are the best things I can give my teams, and will make better work than any buzzwords ever will. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/c606c6d5-59db-4f04-9311-b668fc1aa4fc/2.png Portfolios - Design Direction Take-downs sound easy. They're not. Adapting the Women's Double Stack Lift for kids meant flagging a real safety issue, platform height, then leading the studies and midsole tweaks to get it right for little feet doing big kid things. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/7b19c859-3a09-4626-9cad-b7e1d8be5cfa/3.png Portfolios - Design Direction Sometimes adult trends just don't land with a twelve-year-old, like with the low-profile Chuck Taylor Lo. We kept the sleekness but snuck in an EVA midsole for comfort and familiarity. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/19307453-955b-4f83-bbb5-2493e2b795fb/4.png Portfolios - Design Direction One shoe doesn't fit all ages. The Malden Slip needed three builds, including a toddler velcro version that opens nearly flat. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/b8532342-a3b2-4ab6-8d0b-c8fb927c310d/5.png Portfolios - Design Direction Adults had an expensive granny floral. Ours had to work for kids, on way less money and way more safety rules. I kept the tween pair luxe, then let the rest go wild: 3D printing, big scale, bold colour, dimensional detail. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/9f524137-8162-4eb6-b4fc-3fb6fba665ac/6.png Portfolios - Design Direction Little kids are so fun to design for, especially with graphics. Here I pushed for a 'human-made' style. It felt right for the brand, and the moment. https://www.wallgraf.ca/portfolio-1-1-1/project-two-ky966-n329z-nnx53-feazs-ajmse-ln3er-lps4d-hbenc monthly 0.5 2026-09-15 https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/1912ca08-f723-44e0-ac2a-b90abcbf76c4/7.png Portfolios - Colour + Trend It's easy to think colour is the last decision to make. My expertise is getting it right first: reading upcoming trend, building palettes with a point-of-view, and knowing where the colour belongs in the line. At Converse I saw an opportunity to go further: I revamped the Seasonal Colour program and managed it for five years, making the colour calls that shaped our biggest volume-driving shoes. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/9697607a-f18a-4978-b085-341aa574212b/Squarespace+Photos3.png Portfolios - Colour + Trend I noticed people online dyeing their Chucks brown and being absolutely in love with the colour. I proposed 'Dark Root' for 2023, right as Quiet Luxury took off. Sold out instantly, reissued for seasons, still on shelves for peak Chocolate Brown mania in Fall 2025. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/bc3882d5-b3be-45e2-9b74-913e0b075983/8.png Portfolios - Colour + Trend Even an always-on hue like Pink needs a strong strategy. 'Chaos Fuchsia' hit windows for opening day of Barbenheimer, 18 months of planning down to the day. 'Newfound Bloom' followed, a classic break from the brights. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/990c047a-dacb-411c-bdab-f51ba8ad2d8f/10.png Portfolios - Colour + Trend Signals from fashion, interiors and wellness spaces were suddenly pointing to yellow. I swapped out a colour I was planning for 'Bananas', a soft, happy shade, and hit peak Butter Yellow love. Sensing more runway, I kept the hue space but went neutral for 2026 with 'Hay Day'. https://www.wallgraf.ca/portfolio-1-1-1/project-two-ky966-n329z-nnx53-feazs-ajmse-ln3er-lps4d-hmfbp monthly 0.5 2026-09-15 https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/b77847ba-b91e-4a91-9159-d0f28254b2b6/sneakers.png Portfolios - Sneaker Design Colour is my home base, but the shoe is my canvas. Over ten years I've worked across materials, trims, hardware, print, pattern, upper construction, midsole, and outsole development; for men, women, and kids; for sports and lifestyle; for summer freedom and winter utility. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/6e4b6aba-c958-4a4d-ad28-4fba8e841a40/12.png Portfolios - Sneaker Design Updating an icon like the Chuck Taylor is a challenge and a privilege: soft suede with a scalloped edge, lace-inspired embroidery, a simple tie-dye in happy hues to serve women's many styles. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/e91a0f9d-906c-4287-b866-6c4d2cd37edf/Squarespace+Photos.png Portfolios - Sneaker Design Same model, three consumers, one clear concept each time: utility (jungle cloth, overlays), workwear (hickory stripe), luxury (custom rubber, textural material mix). https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/040eab1c-8b4b-4b1b-b22e-fe48bf70bcbd/14.png Portfolios - Sneaker Design I subverted the standard sustainability aesthetic with fresh, unexpected colour, made for younger people who want to do better and look better. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/4c969897-51fb-42fb-9de8-3ad6b130179f/15.png Portfolios - Sneaker Design Undyed, unbleached canvas. Embroidered eyelets instead of metal. Nothing more than what's needed. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/96ca0784-e86f-4f61-951b-7e4b082ad21b/17.png Portfolios - Sneaker Design Sport can mean designing for the athlete (Nike, Reebok), or through a heritage brand's retro lens (Converse). Sometimes, through the transformative power of CMF, you can do both for one model. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/dd67c126-2d03-4660-b8a9-9ee0a4dc5179/Squarespace+Photos2.png Portfolios - Sneaker Design For winter footwear function must come first: the best protective materials, and a versatile look that speaks to quality, built to work day in, day out. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/a660dc78-20fc-4f41-bcab-a5c74e93f3b2/20.png Portfolios - Sneaker Design With leather sneakers, I draw inspiration from the craft, elevated materials and detailing of dress shoes - pony hair, durable overlays, hairy suede, logo treatments, and more - to make shoes with presence. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/2a13155b-e29c-461c-93a7-f1ad51c2f8c4/22.png Portfolios - Sneaker Design Holiday glamour on a kids' budget comes down to placement - the expensive material exactly where it counts - and print - like this art I designed that captures the joy of a kids' party. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/cd74332d-7cdf-4a3e-bd9d-c51b5aaecef9/21.png Portfolios - Sneaker Design I had a lot of fun developing a balloon-like patch full of shakeable beads for kids, inspired by their hobbies and playfulness. https://www.wallgraf.ca/portfolio-1-1-1/project-two-ky966-n329z-nnx53-feazs-ajmse-ln3er-lps4d-bzazs monthly 0.5 2026-09-15 https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/3d9e890f-99b8-4819-80b6-45ba37ed4b90/furniture.png Portfolios - Furniture Design I once was a professional woodworker, running my own high-end studio and teaching furniture building. I still make things constantly; it's simply a part of who I am at this point. Whether designing furniture or sneakers, I use colour, material, craft and function toward the same goal: making something worth falling for. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/d1e567ff-7703-4cbe-bdf7-7c1a6d9921ec/24.png Portfolios - Furniture Design A knock-down desk in rescued, rare American Elm. Clean lines, a clear surface, small moments of happiness built into the everyday. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/3f7320f8-2657-4e5e-b99a-8fcd639b0295/cardinal+club.png Portfolios - Furniture Design A 25-foot walnut bar, back-bar, and tables for the Cardinal Club in Portland, built for a warm welcome. Inlaid brass tells the story of the material and construction. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/e91316ff-bc10-4017-ab6e-562633418ad1/27.png Portfolios - Furniture Design Exploration via sculpture: material, weight, texture, structure. Control and spontaneity, in balance. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/b1fa13fa-141c-4daf-a496-9f8e3f19bdd8/29.png Portfolios - Furniture Design Bone-white bleached Ash against fire-blackened Oregon Juniper; elemental yet restrained, calibrated for a bedroom suite commission. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/41c74058-b815-4f00-9a9e-3228b4dae93d/26.png Portfolios - Furniture Design Pacific Madrone's colour range articulates this wardrobe's design. Dovetailed drawers, pegged joinery, built for a lifetime of use. https://images.squarespace-cdn.com/content/v1/6a98911ed220ae41ec3105d8/1278e7aa-93f2-48aa-b6b2-73dbf32e4245/28.png Portfolios - Furniture Design A celebration of Oregon Black Walnut and its unique coloring seen nowhere else on earth (due to the iron-rich soil in the area). Made for the small moments - opening a drawer, reaching for a pencil, tucking away a treasure - that build up to make a beautiful life at home.